So, you've discovered the term “Rank and Rent,” but aren’t really sure what it is ? In essence, it's a model where you find a local property placement that's being poorly displayed in search listings https://www.youtube.com/watch?v=bG3cswV58ek&list=PLnX6_g845KO9IsCEH4I9RYY2vA0O_0EZf