Programmatic Advertising Campaign Budgets: Agencies Need to consider the overall budget for their digital advertising campaigns. The programmatic advertising cost includes not just the price for ad impressions but also additional costs for technology, data management, and creative development. SSPs are used by publishers to sell ad space through RTB. https://werbeserver02220.tribunablog.com/detaillierte-hinweise-zur-cpm-kosten-pro-tausend-42584397